Bulldog Solutions Marketing Watchdog Journal

Bulldog Solutions Launches the Bulldog Index: Dynamic Benchmarking of Online Lead-Generation Data

More Bulldog News

A Framework for Successful Lead Generation Series
This six-part series of Webinars unveils a proven framework designed to help BtoB marketers understand today's technology and best practices for online lead generation.
Next Up: Harnessing the Revolution: Media Planning for Lead Generation in a Web 2.0 World

Date: Tuesday, June 19, 2007
Time: 2 PM Eastern/11 AM Pacific
Duration: 1 Hour
Register now.

The Art and Science of Forming Successful Online Communities
Get advice from the experts on how to make blogs, social networking sites and other Web 2.0 functionalities work for BtoB marketing. Live Q&A roundtable moderated by Social Media Today.

Date: Wednesday, June 6, 2007
Time: 1 PM Eastern/10 AM Pacific
Duration: 1 Hour
Register now.

	Changin' Times for Online Lead Generation The times they are a-changin' for online lead-gen marketers, and in ways that could hurt best-practices firms. Find out what could happen if there's a government crackdown. By Dan Felter, ClickZ

	Information Sharing the Biggest Factor in B2B Purchase Decisions Learn more about the critical influence of word of mouth in the BtoB space, and why it's important to engage decision makers—especially business executives—face-to-face. Cellular News

	Tips for Lowering Your Opt-out Rate Four common marketer mistakes that result in subscribers opting out, and the fixes that can lower your opt-out rate and enhance customer relationships. By Karen J. Bannan, BtoB Online

Lately, I've seen clients become increasingly creative in how they promote their events; here are 5 of my favorites ...
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		May 2007, Issue 39

BullData

Sales and marketing professionals responding to a live Webinar poll answered the question, "What is your primary method for lead generation?"

Source: Registrants for A Multimodal Approach for Lead-Generation Success, May 15, 2007.

What do you think? Let us know how you would have answered this question.

The Webinar, A Multimodal Approach for Lead-Generation Success, is now on-demand. View at your convenience.

Know colleagues who would be interested in this topic? Send them this newsletter.

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. You may have noticed this newsletter has a new look and a new focus. We welcome your feedback on the revamped content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of corporate marketing communications.