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 May 2007, Issue 39  A Note from Bulldog ManagementBulldognostics 2.0: Better Lead-Generation Campaigns View the Video Now! By Rob Solomon, Founder and Chief Executive Officer, Bulldog Solutions If you want to be on top of your game, first you need to define your game. This month we're thrilled to launch two new features that will help BtoB marketers do just that. Bulldognostics 2.0 is a dashboard and reporting tool for online marketing. It captures and serves up critical data from lead-generation campaigns to help our clients analyze, manage and report on their key metrics. The Bulldog Index is a set of benchmarks to help marketers plan and measure their campaigns against their own history and their peers'. Bulldog is committed to improving marketers' ability to do their jobs well. Contact us to talk about how Bulldognostics 2.0 and the Bulldog Index can make your life easier.
Featured Article
Find out three options for systems you can use to monitor the results of your data analysis—and a recommendation for the most worthwhile investment for BtoB marketers who want to get smarter and smarter about their marketing decisions: dashboards. By JT Buser, Manager of Analytics, Bulldog Solutions
Social Media 
Learn why podcasting is emerging as a bonafide lead-generation tool, get tips for the newbie podcaster and benefit from sage advice from an avid podcasting expert. By Brian Carroll, CEO of InTouch, Inc. and author of Lead Generation for the Complex Sale (McGraw-Hill 2006) and the B2B Lead Generation Blog.  Partner Notebook The Next Step for Email Marketing: Standardize Email Metrics Discover why understanding how your email measures up to your own performance and to that of your peers really matters, and what you can do to become an advocate for change in the rapidly advancing evolution of email marketing. By Jeanniey Mullen, Partner and Senior Director of Email Marketing at OgilvyOne Worldwide Case Study
 Case Study: How Early Engagement Helped Eloqua Generate 60% More Opportunities than Expected BtoB companies looking for high-quality leads often turn to vendors that can offset the significant time and effort required to launch a lead-generation campaign. Thus was the case with Eloqua, whose first lead-generation Webinar campaign with Bulldog Solutions exceeded all expectations. Find out more about the key ingredient in this recipe for success: the Sales Acceleration letter. By Koen De Witte, Vice President of Worldwide Marketing and General Manager of European Operations, Bulldog Solutions Marketing Evolution  Six Principles of Deliberate Marketing Learn laser-focused Deliberate Marketing techniques BtoB marketers can use to accelerate revenue and offer strategic direction to their organizations. Part 2 of 2. By Suaad Sait, CEO, ReachForce
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. You may have noticed this newsletter has a new look and a new focus. We welcome your feedback on the revamped content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of corporate marketing communications. |
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This six-part series of Webinars unveils a proven framework designed to help BtoB marketers understand today's technology and best practices for online lead generation. 
We asked sales and marketing professionals attending a live Webinar, "What is your primary method for lead generation?" 
