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Making Sense of Social Media for BtoB Marketing
BtoB marketers: Here's how blogs, podcasts, RSS and other Web 2.0 strategies can help you connect with prospects and customers.

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BullData In a recent survey, we asked 687 sales and marketing executives to rate their ability to apply information from previous lead-generation activities to future planning and strategy.

Get the results of the poll.

BullBlog: Unleashing BtoB Marketing

There was a common theme I kept hearing in every presentation. Metrics, metrics, metrics. Surprisingly though, there was little discussion of benchmarks... why do I seem to harp on this issue so much?
Read more.

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Marketing Watchdog Journal   October 2007, Issue 44


BtoB sales and marketing professionals responding to Bulldog Solutions' recent Lead-Generation Survey answered the question, "How do you rate your ability to apply information from previous lead-generation activities to future planning and strategy?"

Source: 687 BtoB marketers and sales professionals responding to Bulldog Solutions' Lead-Generation Survey, June 2007.

Want a copy of the survey findings, with analysis and insight from the Bulldog Index of online lead-generation benchmarks? Get your report now.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.

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